Aligning your company's marketing with a good cause can improve your company's image, help you engage with your customers while contributing towards society.
In this course, join Meera Tenguria as she discusses strategies, Dos’ and Don’ts and tools& techniques to get a cause-based marketing program working at your organization.
23rd to 28th November 2020
Workshop Fee per attendee:
Sustainable development is a global challenge being faced by all Corporates and Governments across the world. To address them every industry is taking measures. With strong linkages being established between Sustainability and growth, shareholders and community are emphasizing the need for companies to communicate how their CSR and sustainability initiatives that make them a socially responsible company
In light of the present on goings, IICSR is organizing a workshop on Sustainability Communications to learn on the importance of Sustainability Communications, the current trends and related topics
Industry-specific course content
Learn the basics of CSR and Sustainability Communications
Benefits and outcomes of Sustainability reporting
Sustainability Communication process
Storytelling for Non-financial reporting
Socially responsible Institutions
Post Graduate Students
Not for Profits
Instant Access to the course pre-reading material
Course completion certificate post successful completion
Live online course
23rd to 28th November 2020
Online Course Fee:
Rs. 15,000/- Rs. 7,995/-
A veteran strategist for more than two decades, her clients have benefited from her expertise resulting in growth, evolution, and success. Her strong track record in corporate strategy includes Corporate Communications, Crisis Communications, Stakeholder Communications, Brand Management, Social Media, Content Strategy, Sustainability & CSR Communication.
Founder and entrepreneur of Aarohan Communications, a strategic consulting firm in India, she has also worked with Global PR firms Good Relations and in a leadership position Weber Shandwick, India.
A firm believer in the art of content and storytelling, she has shaped the histories and future of Meera’s consulting work has included long-term and short-term projects for several global companies, Indian corporates, NGOs and government agencies, politicians, professional associations, as well as public and private universities and colleges.
She is a mentor at Cherie Blair Foundation and ATL Innovation Lab. She is passionate about the role of Communications for Development, Communications Strategy, Content Strategy, Communicating sustainability
A graduate in Microbiology and Environment Science, a post-graduate in Business Management and a Masters in Sociology, she integrates the learnings from the three fields, with her experience and expertise in Communications, Management
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