Strategic CSR and Sustainability Communications

Aligning your company's marketing with a good cause can improve your company's image, help you engage with your customers while contributing towards society. 

In this course, join Meera Tenguria as she discusses strategies, Dos’ and Don’ts and tools& techniques to get a cause-based marketing program working at your organization. 

23rd to 28th November 2020

Workshop Fee per attendee:Rs. 15,000/-Rs.7,995/-

Course Brief


Sustainable development is a global challenge being faced by all Corporates and Governments across the world. To address them every industry is taking measures. With strong linkages being established between Sustainability and growth, shareholders and community are emphasizing the need for companies to communicate how their  CSR and sustainability  initiatives that make them a socially responsible company

In light of the present on goings, IICSR is organizing a workshop on Sustainability Communications to learn on the importance of Sustainability Communications, the current trends and related topics

Course Curriculum

Industry-specific course content

Sustainability Communications and value creation - Theory and Presentations
  • Definition of Sustainability Communications
  • What is Sustainability Communications?
  • The role of sustainability communications in corporate strategy
Value Creation - Theory and Presentations
  • Sustainability Communications in value creation of a company
  • Stakeholder Communications and engagement
Roundtable with Thought Leaders: Sustainability Reports
  • Trends – Sustainability Reporting
  • What to report?
  • Aligning with stakeholder expectations
Sustainability Communications process
  • Communications content at different stages
  • Sustainability Communications – how to Startup and grow.
  • Using communication tools for storytelling
Workshop - Content and Communication Strategy
  • How to build content for communicating sustainability? - Steps, implementation and outcomes

Outcome:

  • Learn the basics of CSR and Sustainability Communications

  • Benefits and outcomes of Sustainability reporting

  • Sustainability Communication process

  • Storytelling for Non-financial reporting

    Audience:

    • CSR Practitioners

    • Socially responsible Institutions

    • Entrepreneurs, MSMEs

    • Post Graduate Students

    • Impact Investors

    • Not for Profits


Story Telling
Strategy
Reporting
Non Financial reports
Stakeholder Engagement 
Value Creations

Here’s everything you get when you enroll:

Instant Access to the course pre-reading material

Course completion certificate post successful completion

 Live online course

23rd to 28th November 2020

Online Course Fee: Rs. 15,000/- Rs. 7,995/- 

About the Trainer 

Meera Tenguria

A veteran strategist for more than two decades, her clients have benefited from her expertise resulting in growth, evolution, and success. Her strong track record in corporate strategy includes Corporate Communications, Crisis Communications, Stakeholder Communications, Brand Management, Social Media, Content Strategy, Sustainability & CSR Communication.

Founder and entrepreneur of Aarohan Communications, a strategic consulting firm in India, she has also worked with Global PR firms Good Relations and in a leadership position Weber Shandwick, India.  

A firm believer in the art of content and storytelling, she has shaped the histories and future of Meera’s consulting work has included long-term and short-term projects for several global companies, Indian corporates, NGOs and government agencies, politicians, professional associations, as well as public and private universities and colleges.  

She is a mentor at Cherie Blair Foundation and ATL Innovation Lab. She is passionate about the role of Communications for Development, Communications Strategy, Content Strategy, Communicating sustainability and communications training. She has completed GRI certification for Sustainability Reporting. 

A graduate in Microbiology and Environment Science, a post-graduate in Business Management and a Masters in Sociology, she integrates the learnings from the three fields, with her experience and expertise in Communications, Management and Leadership training.   organizations deftly through formulating the narrative. 

How does It work?

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